The All New Moab 2!

Earlier this year, Merrell revamped their Moab Series and created the new and improved Moab 2! The re-imagined Moab 2 features are built upon the classic Moab that has been on the trail since 2006.  The Moab 2 has the same out-of-the-box fit and comfort that has made it one of the world’s best light hikers for years. A snug heel, precise instep and a roomy toe box make for an overall fantastic fit.

In terms of “on the trail” performance the specs speak for themselves – With a 5mm Sole Lug Depth, it provides a stable grip and traction on rocky terrains. Rounding this great boot out is Merrell’s signature ‘Air Cushion’ in the heel that absorbs shock and also helps with stability! If you own a pair of the old Moab you are sure to love these.

Exxoficio Bugs Away – Summer Essentials

So here we are – summer is in full swing. You’re probably planning on an outdoor vacation or just a small weekend getaway outside. Either way you’ll be needing protection from all the bugs, that come out this time of year. No worries though, we’ve got you covered (yes, from head to toe).

The BugsAway® Sol Cool Cape Hat from Exofficio provides cooling and maximum bug and sun protection for your ears, face, and neck. Bugs Away apparel is treated with Insect Shield invisible; odorless insect repellent that binds to fabric fibers and lasts up to 70 washes Repels ants, flies, chiggers, midges, ticks, and mosquitoes. The Sol Cool hat even has UPF 30+ Sun protection!

The Bugs Away Lumen Hoody (for women) and the Lumos Hoodie (for men) is packed with features for the summer – Insect Shield, is constructed with a mesh weave that is ideal for hot days when you need to stay cool and protected. The drawstring hood and thumb loops provide maximum protection from bites. Permethrin, the active ingredient in Insect Shield, is invisible, odorless and so tightly bonded to the fabric fibers that it retains effective repellency through the life of the garment. It repels mosquitoes (including those carrying West Nile virus and malaria), ticks, ants, flies, chiggers and midges.

We did say head to toe! Don’t let the flies and chiggers make a snack out of your ankles. Bugsaway Adventure Socks, rebuffs their advances and lasts through 70 washes for full-season protection. A wicking wool blend and arch support make this a hiker’s dream sock. The Adventure sock also comes in a quarter-length for those who want the shoter len


Vans” is here. Yep you read that right, Vans is now being sold in the Berkshire General Store! With over 50 years of providing quality footwear, as well as apparel, Vans has become a staple in fashion to various types of people in all age groups. Not only is their footwear available, we also carry their clothing line for both men and women!

The Vans Old Skool has become one of the most iconic and recognizable shoe over the past years. It’s versatility is a testament to the brand’s quality of products since their humble beginnings. So stop on by and try on a pair or see what other styles we carry!

Brand Spotlight: Z-SUPPLY

In anyone’s wardrobe, high-quality basic pieces are a must. Z-Supply is a company that specializes in making comfortable tees, flowing dresses and roomy pullovers. Made with modern women in mind, Z-SUPPLY is clothing made simple.

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We believe that simplicity, comfort and style should coexist in every closet, so we designed a line of easygoing essentials to seamlessly intermix with any wardrobe. Laid-back and relaxed, these fashion basics make the smoothest transition from day to night, in any season. Whether out and about or just lounging around, our pieces hold the secret to looking uniquely and effortlessly chic. Our collection is found in specialty boutiques nationwide.

Don’t just take our word for it – celebs everywhere have been spotted in Z-Supply’s threads. Olivia Wilde, Ciara and even Rihanna have been spotted wearing items off Z-Supply’s catalogue. With the rave reviews and amazing quality of items, Z-Supply is a no-brainer for our store.

Adidas AlphaBounce – Spring Running Essentials

With spring finally here and summer on its way, it’s time to break out those running shoes and workout gear and hit the road. From continuing your New Years Resolutions to just getting in a morning run, the Adidas AlphaBounce shoes will definitely fit most of your footwear desires.

Designed for long-distance comfort and flexibility, these shoes will help you find your flow at the height of your run. A seamless, stretchy mesh upper and textile lining give these shoes a sock-like fit that supports and adapts to your foot as it changes shape during your stride. An innovative BOUNCE™ midsole delivers flexible cushioning for enhanced comfort and long-distance support, while a durable outsole grips the road to keep you surefooted. The Alphabounce style comes in men’s women’s as well as kids in a variety of colorways.

Brand Spotlight: Hush Puppies

As many of our customers know and love – The Berkshire General Store is known for carrying new and exciting products as well as bringing in brands that have stood the test of time. With that said we are excited to say that we are now carrying “Hush Puppies” line of women’s shoes!

Since 1958, the Hush Puppy brand has been leading the casual lifestyle revolution helping people embrace everyday comfort. Their soft, breathable and comfortable footwear invited young families to break the rules, kick back and enjoy a comfortable, casual way of living. With over 17 million pairs of shoes sold every year in more than 165 countries around the world!

Hush Puppies is a global brand, a household name and a cultural icon that embodies the lighthearted spirit of its beloved basset hound.

Holiday Gift Guide – Gifts and Ideas Under $100, $50 & $25

THE HOLIDAYS ARE HERE! Even though it is one of the most wonderful times of the year… it does come with the stress of finding the perfect gift for everyone on your shopping list! So let us give you a hand at finding the perfect gift for at least one person and make your life a bit easier.

Under $100

Skull Candy Grind Wireless Headphones With Bluetooth – This gift is a no-brainer for someone who always has their headphones in and/or is a music lover. Whoever you give this to will 100% appreciate the wireless functionality of these over-ear headphones.

Under Armour Shoes – Can be given to that one person who’s always in the gym or someone who just wants and needs a pair of comfortable shoes for daily use.

Nixon Time Teller – A simple yet classic watch that does the job (as the name implies) tells the time and does it in style.

Under $50

Jockey Basic Robes – Something with a bit more of an intimate touch but still makes for am awesome gift regardless!

Alternative Apparel Eco Fleece Hoodies – Made from recycled materials it’s perfect for the eco-friendly person in your life.

Under $25

Stance Socks – Made with such attention to detail and dozens of patters and styles – Stance Socks make for a perfect stocking suffer that anyone would appreciate.

Gloves (Under Armour/Seirus/Columbia) – Recommended for the commuter or just someone who’s always going to outdoor sporting events. We’ve got lightweight inters all the way to heavyweight and waterproof!

Scarves, Gaters & Neck Warmers (Smartwool/Columbia/TurtleFur)– Once again a quick and easy gift for almost anyone. The only thing that isn’t going to be simple is choosing one out of the dozens and dozens of styles that we carry!

BGS – Tech Day Event 2016

Our Biggest Event – Tech Day is here once again! Our 8th annual Tech Day event will be held on 10th of December from 10am – 4pm! Like always, you can expect to find the leading experts and representatives of your favorite brands to be in house – ready to answer any and all of your questions. Not only will we be giving away info on your favorite apparel, we will also be having deals, raffles, gifts with purchase and so much more. Here’s a list of just some of the brands that will be active throughout the day:

  • Terramar
  • Wigwam
  • Seirus
  • Burton
  • Smartwool
  • Merrell
  • Columbia Sportswear
  • Under Armour
  • Sorel
  • Carhartt
  • and many more!

This much anticipated event comes right in time for the holidays so you can snag a great deal on some awesome gear for yourself and/or a loved one. More details will be posted throughout the week on our facebook page!

Under Armour ColdGear – Under $50

With the weather finally starting to dip, you may be looking for gear to stay warm and dry. From daily commuters to people who wanna stat on their gym grind during the winter – Under Armour’s Cold Gear is the way to go! The best part is – items listed here are all $50 or less

Stay warm and protected from those harsh temperatures while you workout wearing the Under Armour Women’s UA ColdGear Armour Crew (1281244). This Long sleeved crew top has A Dual layer EVO ColdGear construction has a smooth exterior with a soft, brushed interior for maximum comfort against your skin. Its thumb-hole cuffs gives more coverage from the cold and its moisture wicking tech keeps you dry and comfortable.

The Under Armour Men’s UA ColdGear Armour Compression Mock Tee (1265648) is perfect for that extra layer of warmth and comfort when you need it most. Once again, the UA technology in this fabric wicks moisture and sweat away from your skin to keep you warm and dry. This fitted crew is amazing as a base-layer with its smooth, chafe-free seam construction.

BONUS: Accessories
Going on your morning jog despite the snow falling? Commuting to the city in the elements? It is important to be safe, dry and warm. Winter accessories give you the edge as well as providing you that extra layer protection of your body during the winter.

Stay warm out there!

Brand Spotlight – Alo Yoga

Alo Yoga – A premium lifestyle and yoga apparel company that describes itself as  “CREATING YOGA WEAR FOR YOUR PRACTICE, YOUR SOUL & YOUR DAILY LIFE” – has been breaking the “athleasure” scene in recent years for good reason. Alo Yoga’s products can be seen worn by celebs such as Taylor Swift, Gigi Hadid, The Kardashians and other famous models and actress. Alo Yoga not only gets the seal of approval from the famous, but from yoga enthusiasts around the country.

Ratings for this brand has been extremely positive throughout their social media pages, blogs, celeb praises as well as fantastic ratings online such as amazon and more. We here at the Berkshire General Store are excited to now carry Alo Yoga within our walls! As a retailer that strives to carry the best of the best, we think that Alo Yoga is a perfect fit for us and our customers!