Summer Essentials: Clothing to Keep Bugs Away

Summer + NJ = Sun, adventure, and bugs.

Insect-borne diseases are increasing around the world as the population grows and more areas become urbanized. Even in cities, protection against insect bites is more important than ever. Insect Shield technology is proven to work against many types of biting pests, including those that carry disease.

BugsAway® apparel from Exofficio  with Insect Shield® technology is a revolutionary tool to aid you in the battle against insects that can carry insect-borne diseases. With odorless and invisible insect protection, the only way to tell it’s there is that the bugs aren’t biting. The built-in insect repellent Permethrin provides a carefree outdoor experience, letting you focus on your adventure, not the bugs. We’ve got socks, apparel and accessories from Exofficio all ready to go:

Now, for the people who are looking for something to wear while working outside, on the lawn or similar activities, the Utility Pro Men’s Long Sleeve Tee With Perimeter Insect Guard will od the job and protect you against insects. Check out the features:

  • Long sleeves
  • Crew neck
  • Single chest pocket
  • Lightweight fabric
  • Breathable
  • SPF 35 dry/ SPF 50 wet
  • 100% Polyester

Also, check out this bugs-away cream that is 100% handmade and deet free! These, and other great bugs-away items are available in store now!

Brand Spotlight: Ocean Pacific

With a humble origin in the 1960’s Ocean Pacific or OP has been making waves with the surf and lifestyle apparel they put out. They aren’t afraid to push the boundaries of what people think of traditional beach/summer/boardwalk clothing as well as taking the tried and true styles that people love and adding their own style and flavor.  From Vintage lightweight Corduroy shorts for men, to stylish crop tops for ladies, OP has got it all. Ocean Pacific continues to meet the demands of surfers in and out of the water, and is the definitive name throughout all of the surf/beach culture.

Stop by and check out this awesome brand at The General Store!


Introducing BN3TH pronounced: beneath or bee-neath. BN3TH is a revolutionary underwear company that brings patented technology to the underwear game. With their high reputation as “MyPackage” and their renewed commitment to a high-quality product, we just had to carry this product. Here’s their mission statement:


At BN3TH, we create engineered apparel focusing on men’s underwear for all to feel confident in. We prioritize providing uncompromising support in the staple pieces that have a noticeable physical and mental impact on your everyday life.

We set out to transform the way men think and talk about underwear with our patented MyPakage Technology™ that eliminates the need for any shifting and adjusting thanks to a 3-dimensional internal pouch.

Over time, we evolved as a company to begin championing a full range of apparel for any and every consumer, endeavour, occasion, climate, and style.

Our inspiration begins in our backyard – the mountains, the ocean, the people, in beautiful British Columbia, Canada, but extends far beyond into the amazing world we live in.



Levi’s® signature “Lot 700” fits are the ultimate look-amazing jeans, designed to flatter, hold and lift–all day, every day. If you like Levi’s® 524™ Skinny, you’ll love the 711 Skinny. Women everywhere have fallen in love with the 711 Skinny Jean–now it’s your turn. This is your go-to skinny jean, cut with a figure-hugging fit and chic silhouette. During the day, try them rolled up with a drapey, feminine blouse and minimalist flats. For night, go for a darker skinny and your favorite heels.

The 721 High Rise Skinny Jean has modern pin-up style and elongates your silhouette. Tuck your favorite shirt into the waistband for smart, flattering style in an instant. Sleek. Sexy. Retro. The ultimate waist-defining fit.

A light wash and tomboy-ish fit make Levi’s® original Truckerjean Jacket a closet staple and forever favorite.

Merrell and Vibram: Artic Grip for Winter Conditions

A new type of technology has been burning up the scene in the footwear industry – regarding cold weather functionality. The ArticGrip technology from Vibram is engineered to give you a more stable grip and traction in one of the worst conditions you encounter while walking; wet ice. Several of Merrell’s new fall/winter footwear lineup has this Vibram sole integrated in and ensures an upgrade while walking, compared to your regular winter-boot.

Check out these styles we have in-store now :

  • The Men’s Jungle Moc Ice+ (Gunsmoke)
  • Men’s Coldpack Ice+ Moc  (Black)
  • Aurora 6 Ice+ Waterproof Boot (Black and Tan)
  • Women’s Jungle Moc Ice+ (Black)

How ArcticGrip Traction Technology Works:

Deep lugs are shaped from a rubber compound featuring an advanced filler system for maximum stability on all kinds of cold surfaces. Ever wonder whether it’s dropped below freezing while you’re out in the wilderness? Just check the tell-tale, color-changing thermochromatic lugs on the bottom of these waterproof snow boots – when they turn blue, the ground temperature has dropped below 32 degrees. From sopping-wet surfaces to slippery inclines and frosted, rocky terrain, the waterproof snow boots with ArcticGrip outsoles from Merrell are field-tested to make ice obsolete – whatever adventure awaits.

Corkcicle: Keeping Things Cool one Tumbler at a Time

Walking in our store, many people may or may not know that we specialize in everything – from underwear to outerwear. The General Store doesn’t stop there, we also strive to bring to our customers lifestyle items that we believe are  unique in their own right; offering something just a little bit different from the rest. This brings us to Corkcicle, a company that does a little bit more than just make tumblers. Here is their mission statement:

At Corkcicle, we make things that cool. We make cool things. Our focus thus far has been around drink related products, with the pursuit of making things that help make the experience of enjoying your favorite drink as perfect as possible.

We first started this quest with our in-bottle wine chiller and revolutionized the wine chilling market in the process. We’ve since launched awesome products for everyday drinks of all kinds that assist in beverage enjoyment for any and all aspects of your lifestyle whether you are at home, on the go, on the beach, the lake, watching the game, hiking, at your desk, or at a tailgate.

Innovation and design are the principles that guide us and where we spin our wheels.



Here are some of the awards Corkcicle has won:

  • Best New Product: Dining – 2011 NY International Gift Fair (NYIGF)
  • Best New Product: Tabletop – 2011 International Hotel, Motel, Restaurant Show (New York)
  • Best in Show – 2011 International Hotel, Motel, Restaurant Show (New York)
  • Giftee Award – Best Hostess Gift, a 2011 Gift of the Year
  • Red Dot Product Design Awards 2016 – Canteen and Tumbler

These awards, Corkcicle’s involvement with charities, and just their amazing products are just some of the few reasons why we are now carrying them in our store!


It’s finally here! The long awaited TECH DAY will be held on Saturday 9th December from 10am – 4pm; experts from your favorite brands are here, in-house to provide quality service and answer any and all questions you have about their products. From thermals, to jackets and shoes and socks; any questions you have about these brands, these reps are here to answer them.

Oh, and by the way, we’ll be having awesome deals, prizes and raffles happening ALL DAY! Even if the technical side of this event doesn’t interest you, you can still take advantage of the one day deals happening! Grab your Christmas gifts while you’re here, or treat yourself to something that you’ve had your eye on for a while…



Here’s a small list of who’s going to be here and the events happening:

Carhartt – Raffle and 50% off select merchandise

Merrell – $300 Gift Certificate (valid on Merrell items)

Patagonia – Raffle Better Sweater 1/4 Zip

Serius – Any Serius Glove of your choice

Terramar – Military Fleece Thermal Set

Smartwool – Sock Giveaway (Hourly)

Under Armour – Raffle (Backpacks)

Spyder – Specials on select apparel

Columbia Sportswear – Specials on select apparel

(and lots, lots more, we can’t tell you everything!)


…but wait, there’s more! In the spirit of giving and the holiday, we’re teaming up with Wigwam for a great cause!

“Buy any 6 pair and get the 7th Free. We will donate a pair of socks to CUMAC’S Pantry for each 6 pairs you buy! The Pantry will give out a pair of warm socks with every meal they serve!”



We look forward to seeing you on Saturday!!


Great Fall/Winter Outerwear for Men

The winter weather is finally here, and to mark the celebration, here are some winter-worthy outerwear for men.

Stay warmer while soaking up camp vibes or just a casual night out – The Campshire Pullover Hoodie from The North Face is perfect for any occasion. This 300-weight Sherpa fleece offers a relaxed fit, partial zip top and kangaroo hand pocket with top and side entry for convenience. Elbow patches are put in place for durability and the attached hood and hem cinch cord offer additional protection in cool weather.

The KÜHL EUROPA™ 1/4 ZIP SWEATER features ALFPACA GOLD™ fleece for performance, durability and warmth. Knitted with multi-toned yarn, ALFPACA GOLD exhibits a richness and depth not seen in other fleece. The 1/4 zip style allows you to cool down or heat up with a quick zip, and the YKK zipper provides reliable performance. Flatlock seams deliver next-to-skin comfort, reduced bulk, and strength. The EUROPA 1/4 ZIP SWEATER features a shearling-lined collar for added warmth, and contrast stitching highlights athletic lines.

When you think of the brand ‘Patagonia” the “Better Sweater” instantly pops into your head. It is described as – An easy-wearing, bulk-free jacket made of knitted, heathered polyester fleece dyed with a low-impact process that significantly reduces the use of dyestuffs, energy and water compared to conventional dyeing methods. Fair Trade Certified™ sewing. The “Better Sweater” is one of Patagonia’s most popular products, and by just putting it on, you can tell why. Soft, durable, warm, stylish… you get it. Everyone has been and will be raving about this sweater and for good reason.

(click to see full images)

Fall Fashion Staples: Must Haves & More (Juniors)

So we’ve hit September and with it, the (un)official start of fall. The new chill in the air means it’s time to transition your wardrobe. Sweaters, pullovers and hoodies are just what you need to stay warm an cozy – until you need to pull out those down-jackets. With that said, here are some of those items that we carry that are perfect for the fall weather:

With a slight slouchy fit and crew neckline the Volcom Cold Daze Sweater is designed to keep you warm and cozy during the fall weather. This crew neck sweater sports horizontal stripes and the side slits at the hem adds a touch of personality to it’s overall look.

Now for more of a “loud” piece: The Burton Women’s Anouk Fleece Pullover provides instant warmth on the coldest days. Worn as a winter layer on-mountain or a fall fleece around town, the inviting Polar Fleece fabric retains warmth while breathing easy to maintain maximum comfort.

For those who prefer the convenience of just throwing on a hoodie then we’ve got just the one for you… the Novel Obey Premium Pullover Hoodie:

  • Great for the milder fall days
  • Not too loud
  • Not too boring
  • Has a kangaroo front pockets

Back to School Backpacks

Backpacks! They lug around pounds of textbooks, laptops, tablets, gym clothes and lots more. It’s a crucial part of the schooling experience for everyone. Here is a list of functional backpacks designed for comfort as well as practicality:

The Herschel Heritage backpack features a classic, functional design and a fine regard for detail. With the addition of an Eco-friendly reinforced bottom and detailing. It’s also equipped with a 15” computer sleeve pocket for your laptop and other mobile devices as well as padded straps and back panel for support on the days you need to bring all your text books and more. Over all it is great for staying organized while you’re on the go around campus and more.

If you’re still looking for something with just a touch more personality then these following backpacks may be worth considering – The backpacks shown here are stylish, large enough for most text books and of course has a laptop sleeve:

Vans Old Skool
Neff Professor