What will our Smartwool Rep give away at Tech Day?

Many years ago The Berkshire General store was the first store in the Wayne, NJ area to carry Smartwool socks.  Years later we still offer a huge selection of Smartwool socks, plus we are one of the first stores in the area to carry Smartwool Hats, Gloves, Sweaters, Long Underwear, Jackets, Scarves, Beanies and more.  They make great products and we try to carry them all.

This Saturday our Rep from Smartwool will be at our 4th annual Tech Day.  Aside from recommending the perfect items and answering your questions, he will be giving away items all day.  Buy any 3 Smartwool Socks, and get a free pair of Smartwool Socks PLUS buy any Smartwool apparel and get a free Smartwool beanie.

Are you an Ironman (or Ironwoman)?

An Ironman Triathlon is a series of long-distance races consisting of a 2.4-mile swim, a 112-mile bike and a marathon 26.2-mile run, raced in that order and without a break.  If you think this is amazing, we do too.

Timex Ironman WatchTimex Ironman Watches have been used for more than 25 years by Ironman athletes.  They’re durable, easy to read and have a great memory recall feature.  For this article we chose the Timex 30-Lap Ironman watch.  We chose this watch because it has a cool feature that keeps 30 laps in memory and allows you to recall and review each lap.  How’s that for a training watch!  Oh, and it’s comfortable to wear too.  The 30 lap watches range from $40-$50 depending on size and color.  The watch pictured is about 40 bucks.

Wigwam, the performance sock company, is proud to have been the official sock of Ironman for the last 18 years.  According to our friends at Wigwam, more participants, finishers and champions have snapped the finish line tape wearing Wigwam socks.  All Wigwam Ironman socks are guaranteed to last at least 2-years. This year, Wigwam has brought back the ever-so-famous ULTIMAX technology to their socks. ULTIMAX is a patented moisture management system that effectively and efficiently moves moisture up and out of the sock away from your foot. This is key for every athlete. If your feet are comfortable, dry and blister free, it will make a difference in the outcome of a race. If not, Wigwam will refund your money!  The socks are less than $8 and totally worth trying.



Wigwam ironman Socks

Should I wear wool socks in the summer?

The short answer is yes.

One of the most important things to remember about socks is that they help keep your feet dry.    When you exercise your body produces heat.  Your body reacts to the heat and begins to sweat (sweating is the body’s cooling process).  Here’s the problem: Wet feet + Friction =  Blisters.  To avoid blisters it’s important to regulate the temperature of your feet, and wick (or move) any moisture from the inside of your sock, to the outside of your sock.  Wool will do this naturally.  Wool also regulates temperature.  Yes, your feet will be warmer in wool socks as compared to cotton socks, but they will also be drier.  If your feet are dry they will remain blister free.

In our store we tout the benefits of wool, but customers often believe that wool is itchy and uncomfortable.  This is not always true.  Most of the wool socks that we carry are made of soft merino wool.  Actually, they feel nothing like wool and they’re very comfortable.  This is why we say YES to wool socks in the summer.

Wear me in the summer

Editors Picks – Our Top Socks

The Socks: Injinji Lightweight No-show Socks
Why we like em: They prevent blisters

Injinji pronounced (in-gin-gee), has taken a different approach to athletic socks.  They believe that toe socks not only keep your feet cool dry & blister free but also promote better posture and balance.  We tried them out and found them to be very comfortable.  They feel different at first, but after a while they feel really good.

Injinji Toe Socks






The Socks: Stance Socks – All of them
Why we like em: They’re way cooler than solid color socks.

If you’re looking for great-looking, well-made & comfortable socks, we suggest that you try STANCE socks.  They feature an elastic arch support to keep the socks snug and comfortable on your feet plus a deep heel pocket to keep the socks in place and prevent twisting.  Some styles come in a 3-pack allowing you to mix and match depending on your mood.

Mix-n-match socks by STANCE







The Socks: Smartwool Running PhD Light Socks
Why we like em: They’re padded in all the right places

Let’s face it, your running socks are just as important as your running sneakers.  Our favorite running sock is the Smartwool PhD Running Light Micro socks.  The socks feature cushioning on the bottom half of the sock to absorb shock while running and a padded achilies tab that keeps your foot snug inside the sneaker.  The top of the sock is ventilated with mesh to keep you cool, and most importantly dry.  These socks are constructed of merino wool, nylon and elastic.  Remember, merino wool will wick moisture and keep your foot dry and blister free and hopefully fast.

Smartwool PhD Running Socks







The Socks: Wigwam Ironman Thunder Pro
Why we like em: They’re constructed of odor-fighting material and they’re made int he USA.

Let’s face it, some of us prefer a white sock.  If you fall into this boat we recommend the Wigwam Ironman Thunder Pro.  It’s constructed of Dri-release to keep your feet dry, stretch nylon for fit and X20 acrylic to fight off odor.  This sock has a cushioned sole and the instep is made of breathable mesh.  It’s the opposite of the a plain white sock.

Wigwam Ironman Thunder Pro