A shirt that makes you feel cold….really

Is this possible?  Can this shirt make you feel cooler in direct sunlight?  We say YES.  The new Coldback series from Under Armour incorporates technology to block the heat of the sun, so you feel cooler and more comfortable.

Here’s how it works:  Most shirts, especially dark ones, heat up and become totally uncomfortable in the direct sun.  Under Armour’s new Coldback technology makes dark colors feel like light colors by reflecting IR and heat waves.  The lighter colors work the same way.  The fabric is stretchy for improved mobility AND it dries very quickly making this a great training shirt for those sunny days.